Jay Hammers wrote a piece for the Spearhead about this year’s Super Bowl commercials. One of those commercials was for Dodge. Watch it below:
What this commercial acutely demonstrates is the life of the married man. The married man is stuck with dealing with whims of his wife (even if he has LTR game). MarkyMark has noticed how almost all married men have the look of “walking death”. I have noticed the same thing with married men anywhere I go.
At my office, several of the married guys are taking a class on auto repair. They take this class over and over again since they have cars they want to hold on to which means plenty of repair work. The reasons they give for taking the class are all sensible and true such as wanting to hold on to older cars for when their kids turn 16 (i.e. they don’t want to buy a new car for an inexperienced new driver who might total it right away), wanting some expert help for doing their car repairs, getting access to a lift for doing their repairs, etc. However, there real primary reason these guys are taking this class over and over is unspoken and with these married guys not quite conscious. These married guys who pay for the houses they live in have been exiled to their garages. Where are these guys spending their free time, particularly the weekends? In the garage repairing their cars. The auto repair class they take also gets them a night a week away from their house.
What does this have to do with the Dodge commercial? The other place that married men have been exiled to is their car. At home the married man is dealing with a harpy of a wife (and maybe ungrateful kids). Most of the rest of the time, Monday through Friday, is at work which means dealing with work related crap. The only time during weekdays the married man has without crap (unless he has a really great job) is when commuting to and from work. This is where the Dodge commercial comes in. It says to married men that in the only time on weekdays you have without crap, you should be as comfortable as possible. I suspect that’s also why more and more cars are coming with options like surround sounds and other luxuries that would have been considered exotic not that long ago.
I have also noticed how the married men that I have worked with (at any job I have had) always have the longest commutes. For the most part it has to do with satisfying their wives’ desire for large houses and the only way of doing that unless a man has lots of money means buying a house out in the sticks. From my POV as a single man, this sucks. The married guy is paying money for a house in the middle of nowhere for space his family doesn’t need with corresponding heating and cooling bills and many other expenses. This is on top of the long commute which under the best conditions sucks. To me a long commute is just extra dead time compared to a short commute. However, to a married guy a long commute while it sucks does have a side benefit, more time away from both home and work. The Dodge commercial indirectly taps into this because again you want to be as comfortable as possible during your long commute.
This commercial from Dodge really taps into what happening to married men, in some cases beyond what was intended probably. I wouldn’t be surprised if a few single guys got the message that getting married is a bad idea.